Tag Archives: change management

Penney Pushes Change. What Can You Take Away?

Posted on January 26, 2012 | 2 Comments

Source: J.C. Penney

J.C. Penney’s new CEO, former Apple executive Ron Johnson, boldly proclaimed the retailer’s plan to become “America’s favorite store” in a major presentation to investors yesterday.

I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth.  Retail is TOUGH.  But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me: Continue reading →

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Posted in Positioning, Strategic Marketing, Differentiation, Branding, Video

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The Basics Aren’t Sexy but Help Get the Right Things Done

Posted on March 1, 2011 | Leave a comment

Powerful, effective ideas don’t have to be based on fancy jargon or complex theories.  The basics often work quite well.  That’s the major takeaway from the short book:  Plugged: Dig out & get the right things done.

It’s in the same genre as two other books:  Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life; and Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions.  All three books created short, fictional stories and characters to dramatize and illustrate ideas and principles about business, leadership, change and collaboration. Continue reading →

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Posted in Leadership & Coaching

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