The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
Harvey Chimoff’s article, Make Strategic Changes from Position of Strength, Not Weakness, is featured in the August issue of Marketing Magnified, the CMO Council’s monthly online journal. Continue reading
Posted in Leadership & Coaching, Strategic Marketing
In case it’s somehow escaped you, we’re living in the era of the smartphone. Is there any item more indispensable than your BlackBerry, iPhone, or (for more and more of us) Droid? Smartphones are digital security blankets (some of us have more than one), status symbols, and, for better or for worse, the first thing many of us pick up every morning.
Andy Serwer. Managing Editor – Fortune magazine. Android Calling. July 4, 2011
Photos: Apple and Motorola.
Well, if you sleep next to your smartphone, of course it’s easier to grab in the morning. Yep, two-thirds of smartphone users do that. And, 33% of our fellow citizens would rather have no sex than no mobile phone for one week (1).
Mobile marketing is hot, particularly smartphones. The Pew Research Center reported that 35% of Americans own a smartphone (2). That’s more than 100 million people. On a typical day, 68% of all smartphone owners go online using their phone. Continue reading
Posted in Mobile Marketing, Video
Budget Rent a Car at Hartsfield-Jackson Atlanta International Airport - July 20, 2011. Photo: Wrap Media Group and Associated Press.
We’re all familiar with shrink-wrapped ads on local buses. And NASCAR race car sponsorships. Now, get ready for rental car rolling billboards.
An independent Budget Rent a Car licensee in Atlanta is finding out just how far renters will go to save money. Continue reading
Posted in Advertising, New Products, Promotions/Tactics
Get ready to bring a bit of Sci-Fi into your marketing toolbox.
Now, thanks to Lawrence, a Tensator Group Company, you don’t need R2D2 to beam a holographic video message. You can do it yourself.
US drug store operator Duane Reade and London’s Luton Airport have put holographic communications into action (watch video below). Continue reading
I will do what’s best for my team, no matter what.
I guess I’ve just always thrived in pressure situations.
Abby Wombach – US Women’s World Cup Team – Pre-World Cup Video
Photo: ussoccer.com
Teamwork. Leadership. Motivation. Even though these words are sometimes overused, they are nonetheless critically important to the success of any team or organization.
So, today we have to stop and congratulate Abby Wombach and the rest of the US Women’s World Cup team for their incredible quarterfinal victory over Brazil on Sunday.
Playing 10 versus 11 for most of the match, the US team mounted an amazing comeback to tie the score in the waning seconds, and then win on penalty kicks. If you know anything about soccer, the crossing pass from Megan Rapinoe leading to the header for goal by Abby Wombach was a fantastic sports play (see for yourself here). But I’ll leave the soccer analysis for the sports pages. As a former athlete turned businessman, what really stood out to me was the teamwork, mindset and leadership. Continue reading
United CEO Jeff Smisek (center) with co-workers. Photo - United Airlines.
I like this guy.
That’s my reaction whenever I read about United CEO Jeff Smisek’s leadership and management philosophy. There’s a certain wow factor because he comes across so straightforward and genuine, without the jargon and BS. Smisek is a refreshing difference, which is why he stands out.
Here are a few nuggets from a recent Fortune magazine interview with Geoff Colvin. See what you can adopt for your team and company.
Be Direct
One of the things I learned in the Continental turnaround is to treat people like you want to be treated. You’re honest and direct with them. If someone comes to you with a silly idea, you don’t pat them and say, “Oh, yeah, that’s interesting, I’ll consider it.” You say, “No, I disagree,” and you tell them why. Continue reading
Photo: Crown Imports LLC/Corona/Cramer-Krasselt
You just get it!
That’s what happens when brand positioning is skillfully and creatively brought to life in powerful marketing communications. My last post highlighted how brand positioning was superbly delivered in excellent marketing from Ace Hardware and Avis Rent a Car.
Here’s another terrific example from the newest Corona Extra commercial (Flight) that began airing during the NBA basketball championship. Continue reading
Posted in Advertising, Branding, Positioning, Video
CMO Strategy from Ad Age Sales & Marketing Management Adweek Marketing
