Credit: Ashley Furniture – College Station, TX.
The Texas A&M football team made a lot of furniture shoppers very happy last week when they beat South Carolina 52-28.
The margin of victory in A&M’s season-opening win meant that customers of Ashley Furniture HomeStore in College Station, TX would get their just-purchased furniture for free.
It was an exciting moment for the team, store and customers. Maybe not so much for the insurance company. Learn more in this mini case study, plus four keys to your sponsorship and sports marketing success.
Consumers of Rice Dream rice drink can now prepare their morning cereal faster thanks to a new packaging innovation.
Credit: The Hain Celestial Group, Inc.
The Hain Celestial marketing team is phasing-in a new, easy-to-open screw cap atop its familiar Tetra Pak carton. Offering this consumer benefit continues a trend of making the pour easier, although it’s been quite some time since the last update (pull-off foil strip) was incorporated.
Anyone who’s ever had a pull-strip malfunction, which then required puncturing the seal with sharp or blunt force, will appreciate the new closure.
More good news for shoppers: the new convenience feature appears to have been incorporated within the brand’s existing price structure, as retail pricing is unchanged at present. Continue reading
Thanks to the PBS Masterpiece series Mr. Selfridge, viewers on both sides of the pond have been introduced to the world of retail marketing and merchandising innovator Harry Selfridge.
In 1909, Harry Gordon Selfridge launched his eponymous London department store Selfridges, which today is an iconic landmark. The store revolutionized the shopping experience for British consumers, and observers credit it for helping to propel major societal changes in pre-World War II Britain.
The current Selfridges store pays homage to its namesake founder:
“Harry Selfridge was the first in the UK to allow customers to touch and interact directly with the store’s products and the first to sell a broad mix of inexpensive and extremely luxurious items under one roof. Effectively, he wanted for every customer to feel welcome at his store. He was also the only one to relentlessly use his store as a theatre, an exhibition space and a playground to delight customers with unexpected experiences. Retail theatre was born.”
While the TV series is outstanding, I’ve especially enjoyed learning about the business philosophy that underpinned how Selfridge operated the store. More than 100 years later, his breakthrough thinking remains spot-on and valuable to today’s marketing and business practitioners.
In 1918, Selfridge published The Romance of Commerce, in which he articulated his philosophy and explained his business ideas.
Photo: Adams Media
Last year, Adams Media released an abridged and updated version, from which I’ve selected and organized some of his timeless marketing and business ideas.
Take a few mid-summer reading minutes and soak-in the timeless wisdom of Harry Selfridge.
- This ability, therefore, to organize, to breathe into others that fire of enthusiasm, that quality of judgment, that spirit of progress, has long been considered by thinking men of commerce as the final and greatest of all qualities, the test of supreme commercial genius.
A book search on Amazon.com for “mission statement” produced 29, 303 results.
Wow! I suppose that means there’s a lot of interest in the topic – or a lot of help needed!
For sure, companies devote precious time and dedicate significant resources on a variety of strategic identity work, including mission statements. Some is well-spent, others not so much.
A mission statement should be a catalyst to drive the organization forward in the same direction. To do that, it should be: Continue reading
What if you could turn a used soda bottle into a paint brush, pencil sharpener or water squirter?
You can. In Vietnam. Thanks to Coca-Cola.
The soda giant has launched a simple, yet brilliant marketing promotion that combines environmentalism with brand building.
Coca-Cola 2nd Lives marketing program in Vietnam. Photo: Ogilvy & Mather China.
Coke is giving away a series of 16 special caps that screw onto used soda bottles and transform them into fun and useful objects. Consumers get the caps for free upon product purchase.
The program is called 2nd Lives, and is part of Coke’s sustainability efforts. Continue reading