I love marketing and writing, so this is a natural fit and fun for me.
This is a generalist marketing blog. My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2C (consumer) and B2B (business) targets
In each post, I share insights, observations & practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros that want a better understanding of and/or some insight into the world of marketing. I think marketers-on-the-rise can benefit, too.
I welcome your comments, even if you have a different point-of-view. Just keep them professional, constructive and clean if you want them approved.
I’ll have a new post on Tuesday, two to three times per month. Get automatic notification each time a new post is out. It’s easy!