About Blog


Harvey ChimoffI love marketing and writing, so this is a natural fit and fun for me.

This is a generalist marketing blog. My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2C (consumer) and B2B (business) targets

In each post, I share insights, observations & practical tips about marketing strategy and tactics.  I tell you what I think, and why, based on what I know at a particular point in time.

My blog is designed for marketing and business professionals.  At the same time, it should be accessible and relevant to other functional pros that want a better understanding of and/or some insight into the world of marketing.  I think marketers-on-the-rise can benefit, too.

I welcome your comments, even if you have a different point-of-view.  Just keep them professional, constructive and clean if you want them approved.

I’ll have a new post on Tuesday, two to three times per month.  Get automatic notification each time a new post is out.  It’s easy!  

I share more frequent news, commentary and links to interesting articles on Twitter, Google+ and LinkedIn.

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