Comments for Wonderful World of Marketing

Comment on American Express Treats “Service” as a Marketing Differentiator by HChimoff

HChimoff — Tue, 15 May 2012 21:21:00 +0000

Hi,

Thanks for reading my blog post.

It’s strange that the videos might be blocked in Argentina. Try going to the CNNMoney YouTube page at http://www.youtube.com/user/CNNMoney/videos and then the two videos that I shared in my post are on page 4 (note that the page number will change, of course, as more videos are posted).

Comment on American Express Treats “Service” as a Marketing Differentiator by Mariela Roces

Mariela Roces — Mon, 14 May 2012 16:46:28 +0000

Hello.
Can you please tell me why I´m not able to look at the videos? Its impossible to understand this note with no access to the film. When I click the “play” button, it says: “the person who uploaded the video has blocked it in your country”. I´m from Argentina. Thanks….

Comment on Would You Buy IKEA’s New Integrated HD Entertainment Furniture System? by Elissa GoldbergBeller

Elissa GoldbergBeller — Tue, 24 Apr 2012 16:47:37 +0000

I’d take a closer look at the whole thing. I agree the name is different but remember-able. Lisa GB

Comment on 6 Management & Marketing Ideas from Facebook and Lululemon by Susan Rosenstock

Susan Rosenstock — Sat, 21 Apr 2012 13:59:51 +0000

Great and interesting article Harvey, I can use these tips already. Thanks for your blog. I enjoy it.

Comment on Coca-Cola Portugal Gets A+ in Sponsorship Activation by MarketingLeader1

MarketingLeader1 — Tue, 27 Mar 2012 11:21:58 +0000

Thanks for reading Lisa.

Well, my former Brazilian colleague speaks Portuguese, but me, no (we did sometimes speak in Spanish, though). Make sure you use the English subtitles in the video.

Comment on Coca-Cola Portugal Gets A+ in Sponsorship Activation by Elissa GoldbergBelle

Elissa GoldbergBelle — Tue, 20 Mar 2012 14:53:36 +0000

So now you speak Portuguese? Lisa

Comment on Why You Need to Market for the “Zero Moment of Truth” by Rhonda Hurwitz

Rhonda Hurwitz — Thu, 08 Mar 2012 14:12:08 +0000

Great reminder of an important concept, and a strong argument for investing in an end to end strategy, from influencing the decision at ZMOT, all the way through the creation of raving fans. Nice post, Harvey!

Comment on Is Apple’s Secret Culture Really the Way to Go? by Allen

Allen — Mon, 05 Mar 2012 01:16:47 +0000

Thanks for reintroducing this book, after read your blog I’m going to buy one and read through it. I’m very interested in Apple’s products, pretty much obsessed with them.
I have been using iPhone since the first one came out in 2007, just like Steve Job said “change the world,” it did change the way we use cell phone, I think I will keep using iPhone for the rest of my life unless Apple change the name for iPhone at this moment.
Move on, iPad, iMac and MacBook all these products just appeared in my life, and I can’t live without them. How successful of this company.
Well, I’m just one of the billions Apple users all over the world, now more and more people curious how does Apple work? What is the inside of Apple looks like?
Recently, I’m taking ethics communication class, we are learning about Religious, Utilitarian and Legalistic Perspectives. “Almost nobody describes working at Apple as being fun,” one former employee says “There is not a culture of recognizing and celebrating success. It’s very much about work.” Regard to the recent issue about Apple in China, people started to concern about how Apple treat their employees more.
In this case, Apple is using Utilitarian perspective which is “An ethical standard which holds that ‘actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness.” It seems like Apple care about money more than the employee, that’s not good. Since they are almost the richest company in the world, right now the primary job is repair the image, try to do more charity work, not only just making high technology and fancy design, but also need to make some good impact on the next generation.

Comment on What I Learned in China – Exclusive Interview by Lloyd Lofthouse

Lloyd Lofthouse — Sat, 03 Mar 2012 17:02:42 +0000

Reblogged this on iLook China.

Comment on Penney Pushes Change. What Can You Take Away? by Joel Johnson

Joel Johnson — Fri, 27 Jan 2012 14:21:30 +0000

My wife and I saw our first JCP commericial last night. We both laughed out loud. There’s power in hiring the right ad agency, just ask Old Spice. I hope they follow through, I loathe walking into, through or around department stores.