Source: Hachette Book Group
Apple has such a wonderful reputation and so much cool marketing that I was shocked to read details about its secretive corporate culture.
It flies in the face about everything I’ve been taught, believe and have seen work during my business career.
Consider these insights from Adam Lashinsky and his new book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works. Lashinky’s book excerpt recently appeared in Fortune. Continue reading
Posted in Leadership & Coaching, Video
Tagged Business Culture, Corporate Management, Management Philosophy, Teamwork
Source: J.C. Penney
J.C. Penney’s new CEO, former Apple executive Ron Johnson, boldly proclaimed the retailer’s plan to become “America’s favorite store” in a major presentation to investors yesterday.
I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me: Continue reading
Posted in Positioning, Strategic Marketing, Differentiation, Branding, Video
Tagged change management
I was recently introduced to Kipling’s “If” poem, and its theme is apropos for my last post of 2011.
So, I’ll spare you the predictions and Top 10 lists that you can get everywhere else. Instead, watch this short video and draw out what makes sense for you in your professional and personal life about perseverance, leadership, inspiration, and as my Little League baseball coach Mr. Jim Ake used to preach, The Three Ds: dedication, desire and determination.
Best wishes for a healthy and terrific 2012.
Don’t wait until the end of each year to engage in a bit of personal assessment and introspection.
Harvey Chimoff is a marketing and general management executive who defines and develops marketing capabilities in changing environments, particularly for marketing organizations in transition. He is a pragmatic go-to-market strategist and planner who delivers real implementation in B2B and B2C operations. Contact Harvey at hchimoff@gmail.com.
Posted in Leadership & Coaching, Video
Ideas power marketing.
Today’s example: check out this terrific marketing idea for Brazil’s Olla Condoms.
Posted in Branding, Global Business, Promotions/Tactics, Video
CMO Strategy from Ad Age Sales & Marketing Management Adweek Marketing
