“Power branding is not an intention, nor is it merely an action. It’s a commitment.”
There’s a guy in New Mexico who really understands brand marketing.
Steve McKee is founder and president of McKee Wallwork + Company. He’s also the author of When Growth Stalls and Power Branding.
In Power Branding (2014), McKee provides concise, 2-3 page chapters that each deliver a key thought with examples. It’s an easy read that will challenge your thinking and/or reinforce any brand marketing discipline that may have gotten a bit out-of-shape.
Here are 5 Power Branding Pointers to whet your appetite:
1. Branding is everything a company does, from the logo on its letterhead, to the way it handles customer complaints, to whether its uniformed personnel keep their shirts tucked in.
2. Branding is like baseball: You may throw a bad pitch, but it’s a long season. If you execute steadily and consistently, the statistics will work in your favor. Continue reading