Source: HubSpot -101 Awesome Marketing Quotes.
A British health organization has taken a super-sexy approach to help solve the deadly serious issue of testicular cancer.
Let’s explore why this is such a great marketing lesson and reminder for all of us. Continue reading
Posted in Advertising, Global Business, Market Research, Strategic Marketing, Video
Hey marketers, if you can’t or don’t want to take the time on the front-end to map out just what it is you want to achieve and why, then don’t expect to have any success. Sure, you might get lucky, but over time, the odds are greatly against you. You need to write a marketing brief.
Tom Fishburne is a marketer turned marketoonist, with a special ability to communicate powerful ideas via cartoons. I’ve been following his cartoons for years, and I love the one below. It’s an essential marketing reminder and lesson.
Photo: Craftsman.
Did you ever think you’d buy Craftsman tools at Costco?
Sears has been the exclusive home for Craftsman since 1927, with the highly regarded brand and Sears distribution channel forming a self-contained sales and marketing system. No more. Continue reading
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
Harvey Chimoff’s article, Make Strategic Changes from Position of Strength, Not Weakness, is featured in the August issue of Marketing Magnified, the CMO Council’s monthly online journal. Continue reading
Posted in Leadership & Coaching, Strategic Marketing
CMO Strategy from Ad Age Sales & Marketing Management Adweek Marketing
