Source: J.C. Penney
J.C. Penney’s new CEO, former Apple executive Ron Johnson, boldly proclaimed the retailer’s plan to become “America’s favorite store” in a major presentation to investors yesterday.
I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me: Continue reading
Posted in Positioning, Strategic Marketing, Differentiation, Branding, Video
Tagged change management
Source: HubSpot -101 Awesome Marketing Quotes.
A British health organization has taken a super-sexy approach to help solve the deadly serious issue of testicular cancer.
Let’s explore why this is such a great marketing lesson and reminder for all of us. Continue reading
Posted in Advertising, Global Business, Market Research, Strategic Marketing, Video
Hey marketers, if you can’t or don’t want to take the time on the front-end to map out just what it is you want to achieve and why, then don’t expect to have any success. Sure, you might get lucky, but over time, the odds are greatly against you. You need to write a marketing brief.
Tom Fishburne is a marketer turned marketoonist, with a special ability to communicate powerful ideas via cartoons. I’ve been following his cartoons for years, and I love the one below. It’s an essential marketing reminder and lesson.
Photo: Craftsman.
Did you ever think you’d buy Craftsman tools at Costco?
Sears has been the exclusive home for Craftsman since 1927, with the highly regarded brand and Sears distribution channel forming a self-contained sales and marketing system. No more. Continue reading
CMO Strategy from Ad Age Sales & Marketing Management Adweek Marketing
