Category Archives: Promotions/Tactics

Coca-Cola Portugal Gets A+ in Sponsorship Activation

Posted on March 20, 2012 | 2 Comments

Photo: Coca-Cola Portugal Facebook.

Sponsorship is often misunderstood and poorly utilized, even within the marketing ranks.

So, it’s good to see a terrific example of sponsorship activation from Coca-Cola Portugal.

Building on its sponsorship of Benefica Stadium, Coca-Cola decided to engage its fans with a contest for special access to a luxury suite.  Been there and done that, you say?  Maybe, but not like this!   Coca-Cola created a unique experiential setting for eight fans (teammates) to enjoy in their very own ultimate sports fan dormitory.  Promotion communication included social media marketing with Facebook.  Check it out. Continue reading →

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Posted in Promotions/Tactics, Video

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Social Media Idea Powers Brazilian Condom Marketer

Posted on December 13, 2011 | 2 Comments

Ideas power marketing.

Today’s example:  check out this terrific marketing idea for Brazil’s Olla Condoms.

Continue reading →

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Posted in Branding, Global Business, Promotions/Tactics, Video

Advertising That Saves Rental Car $$$

Posted on August 9, 2011 | 1 Comment

Budget Rent a Car at Hartsfield-Jackson Atlanta International Airport - July 20, 2011. Photo: Wrap Media Group and Associated Press.

We’re all familiar with shrink-wrapped ads on local buses.  And NASCAR race car sponsorships.  Now, get ready for rental car rolling billboards.

An independent Budget Rent a Car licensee in Atlanta is finding out just how far renters will go to save money. Continue reading →

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Posted in Advertising, New Products, Promotions/Tactics

Put the Marketing in Your Trade Shows

Posted on December 14, 2010 | Leave a comment

 Published in Sales & Marketing Management

Sales & Marketing Management is the leading authority for executives in the sales and marketing field.

December 9, 2010

By Harvey Chimoff

FISA 2008. Sao Paulo, Brazil.

Trade shows are one of the oldest sales and marketing tactics, and sometimes, well, the output can look a little tired. 

To stand out from the pack and get the results you need, make sure you apply strategic marketing discipline to drive your trade show program.

Here are 12 organization and action points to help maximize your trade show marketing.  Consider how you can apply and/or adapt them in your company.

Read the article here.

Harvey Chimoff adds value with marketing.  He leverages a special blend of pragmatic strategy, vision, organization, and action to drive business results in B2B and B2C operations.  Contact Harvey at hchimoff@gmail.com.  

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Posted in Promotions/Tactics, Strategic Marketing

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