Category Archives: Promotions/Tactics

Social Media Idea Powers Brazilian Condom Marketer

Posted on December 13, 2011 | 2 Comments

Ideas power marketing.

Today’s example:  check out this terrific marketing idea for Brazil’s Olla Condoms.

Continue reading →

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Posted in Branding, Global Business, Promotions/Tactics, Video

Advertising That Saves Rental Car $$$

Posted on August 9, 2011 | 1 Comment

Budget Rent a Car at Hartsfield-Jackson Atlanta International Airport - July 20, 2011. Photo: Wrap Media Group and Associated Press.

We’re all familiar with shrink-wrapped ads on local buses.  And NASCAR race car sponsorships.  Now, get ready for rental car rolling billboards.

An independent Budget Rent a Car licensee in Atlanta is finding out just how far renters will go to save money. Continue reading →

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Posted in Advertising, New Products, Promotions/Tactics

Put the Marketing in Your Trade Shows

Posted on December 14, 2010 | Leave a comment

 Published in Sales & Marketing Management

Sales & Marketing Management is the leading authority for executives in the sales and marketing field.

December 9, 2010

By Harvey Chimoff

FISA 2008. Sao Paulo, Brazil.

Trade shows are one of the oldest sales and marketing tactics, and sometimes, well, the output can look a little tired. 

To stand out from the pack and get the results you need, make sure you apply strategic marketing discipline to drive your trade show program.

Here are 12 organization and action points to help maximize your trade show marketing.  Consider how you can apply and/or adapt them in your company.

Read the article here.

Harvey Chimoff adds value with marketing.  He leverages a special blend of pragmatic strategy, vision, organization, and action to drive business results in B2B and B2C operations.  Contact Harvey at hchimoff@gmail.com.  

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Posted in Promotions/Tactics, Strategic Marketing

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Feel the Noise – SunChips Canada goes Social for Compostable Packaging

Posted on November 9, 2010 | Leave a comment

Photo: SunChips Canada Facebook

Score one for the Frito Lay Canada Sun Chips team.

After their US cousins abandoned most of the compostable packaging because of consumer complaints about noise (consumers really want to go green, huh?), the marketing team up north got creative to stay the course.

The clever marketing campaign leverages social media (YouTube, Facebook) to engage consumers directly in a friendly, easy conversational tone. Continue reading →

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Posted in Advertising, Differentiation, Global Business, Innovation, Promotions/Tactics, Technology & Marketing

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