Wouldn’t it be financially advantageous if employees throughout the organization could regularly think like their customers?
There are creative ways to encourage the development of passionate customer-focused champions/ambassadors for products and services.
Iconic brand L.L. Bean offers and implements a suite of programs to create raging fans inside the company, which ultimately help Bean outside the company.
Consider Bean’s “Team Days” and “Outdoor Experience Days:”
“From hikes to paddling trips, we provide opportunities for employees to develop their outdoor interests, enjoy L.L.Bean products and build stronger relationships with coworkers.”
These are paid days out-of-the-office. Depending on seniority, salaried employees receive 3-5 per year for such activities. That’s money well-spent. Continue reading