The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
Harvey Chimoff’s article, Make Strategic Changes from Position of Strength, Not Weakness, is featured in the August issue of Marketing Magnified, the CMO Council’s monthly online journal. Continue reading
Posted in Leadership & Coaching, Strategic Marketing
I will do what’s best for my team, no matter what.
I guess I’ve just always thrived in pressure situations.
Abby Wombach – US Women’s World Cup Team – Pre-World Cup Video
Photo: ussoccer.com
Teamwork. Leadership. Motivation. Even though these words are sometimes overused, they are nonetheless critically important to the success of any team or organization.
So, today we have to stop and congratulate Abby Wombach and the rest of the US Women’s World Cup team for their incredible quarterfinal victory over Brazil on Sunday.
Playing 10 versus 11 for most of the match, the US team mounted an amazing comeback to tie the score in the waning seconds, and then win on penalty kicks. If you know anything about soccer, the crossing pass from Megan Rapinoe leading to the header for goal by Abby Wombach was a fantastic sports play (see for yourself here). But I’ll leave the soccer analysis for the sports pages. As a former athlete turned businessman, what really stood out to me was the teamwork, mindset and leadership. Continue reading
United CEO Jeff Smisek (center) with co-workers. Photo - United Airlines.
I like this guy.
That’s my reaction whenever I read about United CEO Jeff Smisek’s leadership and management philosophy. There’s a certain wow factor because he comes across so straightforward and genuine, without the jargon and BS. Smisek is a refreshing difference, which is why he stands out.
Here are a few nuggets from a recent Fortune magazine interview with Geoff Colvin. See what you can adopt for your team and company.
Be Direct
One of the things I learned in the Continental turnaround is to treat people like you want to be treated. You’re honest and direct with them. If someone comes to you with a silly idea, you don’t pat them and say, “Oh, yeah, that’s interesting, I’ll consider it.” You say, “No, I disagree,” and you tell them why. Continue reading
iStockphoto.com
My question today: Why do leaders and companies seemingly wait until crisis time before making the tough go-to-market and organizational structure decisions needed to ensure healthy sales and profit generation? Continue reading
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