New ideas, clever approaches and important reminders always jump off the page during my business reading, especially those that might apply to challenges I’m facing or will likely face again.
I’d like to share six management and marketing ideas that stood out to me recently, along with an “action step thought starter” for each one. Continue reading
Posted in Customer Research, Leadership & Coaching, Strategic Marketing
Tagged purchase decision, team building
Source: Hachette Book Group
Apple has such a wonderful reputation and so much cool marketing that I was shocked to read details about its secretive corporate culture.
It flies in the face about everything I’ve been taught, believe and have seen work during my business career.
Consider these insights from Adam Lashinsky and his new book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works. Lashinky’s book excerpt recently appeared in Fortune. Continue reading
Posted in Leadership & Coaching, Video
Tagged Teamwork, Corporate Management, Business Culture, Management Philosophy
I was recently introduced to Kipling’s “If” poem, and its theme is apropos for my last post of 2011.
So, I’ll spare you the predictions and Top 10 lists that you can get everywhere else. Instead, watch this short video and draw out what makes sense for you in your professional and personal life about perseverance, leadership, inspiration, and as my Little League baseball coach Mr. Jim Ake used to preach, The Three Ds: dedication, desire and determination.
Best wishes for a healthy and terrific 2012.
Don’t wait until the end of each year to engage in a bit of personal assessment and introspection.
Harvey Chimoff is a marketing and general management executive who defines and develops marketing capabilities in changing environments, particularly for marketing organizations in transition. He is a pragmatic go-to-market strategist and planner who delivers real implementation in B2B and B2C operations. Contact Harvey at hchimoff@gmail.com.
Posted in Leadership & Coaching, Video
If you really want to challenge thinking and promote new ideas, get in the habit of asking ”Why” and “What If” more often.
iStockphoto.com
We’ve all been there. Nothing pops the balloon of creativity and enthusiasm faster than hearing some version of these dreaded words: ”that’s the way we’ve always done it.” Of course it’s infuriating. More importantly, most of the time the result is a stifling of idea generation and the development of the “I’ll just keep that to myself” way of doing things. The next time you’re in that situation, try to respond with Why or What If.
Here are three ideas that can help overcome the “we’ve always done it this way” syndrome, and better yet, foster a forward-looking, innovative culture and mindset. Continue reading
Posted in Innovation, Leadership & Coaching
CMO Strategy from Ad Age Sales & Marketing Management Adweek Marketing
