This is a special video podcast edition of Marketing World Today.
Saint Barnabas Medical Center in New Jersey prints and delivers free, same-day e-cards to patients. It’s a small, patient experience touch-point that can make a big difference.
(Note: WordPress has disabled video play in emails, so please watch this video directly on my site.)
Harvey Chimoff is a marketing and business team leader who drives performance in consumer products and manufacturing companies. Contact him at hchimoff at gmail dot com.
Consumers of Rice Dream rice drink can now prepare their morning cereal faster thanks to a new packaging innovation.
Credit: The Hain Celestial Group, Inc.
The Hain Celestial marketing team is phasing-in a new, easy-to-open screw cap atop its familiar Tetra Pak carton. Offering this consumer benefit continues a trend of making the pour easier, although it’s been quite some time since the last update (pull-off foil strip) was incorporated.
Anyone who’s ever had a pull-strip malfunction, which then required puncturing the seal with sharp or blunt force, will appreciate the new closure.
More good news for shoppers: the new convenience feature appears to have been incorporated within the brand’s existing price structure, as retail pricing is unchanged at present. Continue reading
Photo: Havelock North Fruit Company.
A New Zealand company has come up with a new, innovative concept to market a product that’s thousands of years old: the apple.
It’s a combination of agricultural technology and smart marketing.
The Havelock North Fruit Company developed the capability to grow mini apples that are just 1.5 times the size of a golf ball (via cross-breeding selected varieties). Next came packaging inspiration that put five apples into a hand-held , transparent tube. The concept was tied together with an attention-generating brand called Rockit™.
Self-driving cars. Computer glasses. And now, solar-powered, jet-sized drones.
Photo: Titan Aerospace.
Last week, Google acquired two-year-old start-up Titan Aerospace, apparently outbidding Facebook for the company. What the heck is Google doing?
For starters, Google’s management team hasn’t lost its marbles or fallen down the Alice in Wonderland rabbit hole. The Titan purchase is part of a smart, sophisticated business and marketing strategy that has technology as a key enabler. Continue reading
You might think it’s a mission impossible marketing challenge to get high school students excited about, and actually eating, healthier school lunches.
Perhaps not. A Colorado high school nutrition team, facing an 80% non-dining rate, has come up with a creative, disruptive action plan.
Last week, the Boulder Valley School District agreed to accept a $75,000 donation from Whole Foods to acquire a used food truck and create their own healthy eating food truck program.
It’s smart marketing for two, key reasons: Continue reading
Packaging-driven innovation can boost sales, especially when it’s smartly connected to customer needs and opportunities.
KFC has just launched the KFC Go Cup, a hand-held serving of chicken and potato wedges in a cup that fits most automobile cup holders. There are five different product configurations.
Photo: KFC website.
Before you dismiss the launch as mere gimmickry, consider this:
KFC’s CMO told The Wall Street Journal that about 50% of sales come through the drive-through.
The KFC team leveraged that point of data, understood the implications from the customer’s perspective, and created a new product format to make on-the-go usage easier and more convenient. It took two years to get it right. Continue reading
Photo: Duracell website.
Duracell has just launched a new battery.
Self-proclaimed as “the world’s most advanced alkaline battery,” please welcome Duracell Quantum.
Back in 2009, I wrote about Duracell Smart Power, and why I thought it was a strong brand positioning platform. Judging from the company’s website, it seems that Duracell has abandoned this approach.
Innovation continues, though, with a new, red battery. Continue reading