Ideas power marketing.
Today’s example: check out this terrific marketing idea for Brazil’s Olla Condoms.
Greg Morency is a general management executive who has 25 years of global experience in the FMCG (fast-moving consumer goods) and B2B sectors, including ex-pat assignments in England and China. In September 2006, Greg, along with his wife and three children, moved from Illinois to Shanghai, China, where he established, managed and led Tate & Lyle’s Asia Pacific business unit. He and his family have just returned to the US. 
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