European outdoor clothing brand Peak Performance is running some outstanding marketing right now.
The brand, founded in Sweden in 1986, is owned by the Danish IC Group. They sell clothing that caters to five broad target sectors: ski, outdoor, running, mountaineering, golf and bike.
I was not familiar with Peak Performance until I saw this advertisement (thanks Creativity):
It’s rare to see such marketing harmony between advertising, positioning, branding and promotion. That’s why the Magic Hour marketing concept is terrific.
Specifically, the marketing/advertising idea captures the pure brand essence. It delivers the brand idea in a stimulating way that makes core consumers, and maybe even potential consumers, want to get outside, be active and enjoy life.
What is the brand?
“Peak Performance is a lifestyle brand with a real story and long history. The Peak Performance consumer is not divided into age groups or by gender. We simply call our core consumers “Social Adventurers.” Continue reading