Source: HubSpot -101 Awesome Marketing Quotes.
A British health organization has taken a super-sexy approach to help solve the deadly serious issue of testicular cancer.
Let’s explore why this is such a great marketing lesson and reminder for all of us. Continue reading
Posted in Advertising, Global Business, Market Research, Strategic Marketing, Video
Photo: Fiber One.
You’re in a conference room being pitched ideas for the marketing rollout of your new product and the recommendation is to use iconic marijuana-smoking characters from a 1970s movie. What do you do?
Let’s talk about General Mills’ marketing – Magic Brownie Adventure Movie – to promote its new Fiber One Brownies featuring actors Cheech Marin and Tommy Chong. Continue reading
Posted in Advertising, Branding, New Products, Positioning, Video
Budget Rent a Car at Hartsfield-Jackson Atlanta International Airport - July 20, 2011. Photo: Wrap Media Group and Associated Press.
We’re all familiar with shrink-wrapped ads on local buses. And NASCAR race car sponsorships. Now, get ready for rental car rolling billboards.
An independent Budget Rent a Car licensee in Atlanta is finding out just how far renters will go to save money. Continue reading
Posted in Advertising, New Products, Promotions/Tactics
Photo: Crown Imports LLC/Corona/Cramer-Krasselt
You just get it!
That’s what happens when brand positioning is skillfully and creatively brought to life in powerful marketing communications. My last post highlighted how brand positioning was superbly delivered in excellent marketing from Ace Hardware and Avis Rent a Car.
Here’s another terrific example from the newest Corona Extra commercial (Flight) that began airing during the NBA basketball championship. Continue reading
Posted in Advertising, Branding, Positioning, Video
CMO Strategy from Ad Age Sales & Marketing Management Adweek Marketing
