- Insights, observations & practical tips from the world of marketing.
- Blog posts use current examples from the United States and globally as the basis for a rich business discussion about marketing strategy and tactics.
- Look for new posts weekly – or every other week. Hey, it’s about the quality, not the quantity. For more frequent news, commentary and links to interesting articles, follow Harvey Chimoff on Twitter.
harvey chimoff – marketing executive
Harvey Chimoff is a hands-on marketing operator with an extensive range of plug-in capabilities applicable to many challenging business situations.
Mr. Chimoff has achieved success across consumer products, manufacturing and food ingredients including:
• Food and beverage consumer brand management at Unilever, where he directed multiple Lipton Tea marketing teams (CPG/FMCG);
• Global Marketing team leadership at food ingredients manufacturer Tate & Lyle, where he created a global brand to enter the wellness category (B2B);
• Consulting problem-solving and opportunity generation including new brand development for Binney & Smith/Crayola; and product range optimization for Eight O’Clock Coffee.
Keys To Success
• Comfortable and adept at leading in changing environments, and both under-developed and established marketing functions;
• Performance in both large and small companies and in lean operating environments;
• Agile collaborator who instills an end-user mindset and focus across business teams;
• Pragmatic operator who understands how to connect marketing with the business to drive enterprise growth;
• Effective sales team partner who builds marketing-sales integration for customer success.
- Voice of the Customer. Watch Mr. Chimoff explain how a B2B manufacturer used end-user consumer research to connect with customer brand marketing teams.
- Nutrition Marketing. Watch Mr. Chimoff discuss food and beverage nutrition innovation with Wellness Foods magazine.
- Social Media Marketing. Watch Mr. Chimoff engage users of a new, video-based voter information website.
- Magazine Profile. Read a Brand Strategy profile of Harvey Chimoff.
contact Harvey Chimoff
hchimoff at gmail dot com