Blog Focus
Marketing insights and observations from the world of business and beyond.
Each post uses current examples from the United States and globally to provide a rich discussion about business and marketing strategy and tactics.
Blog Author
Harvey Chimoff is a marketing and general management executive. He defines and develops marketing capabilities in changing environments and evolving marketing organizations. He is a pragmatic go-to-market strategist and planner who delivers real implementation in B2B and B2C operations.
Mr. Chimoff’s marketing expertise and business capabilities have been gained from consumer products brand management, B2B manufacturing, consulting opportunity generation and wholesale new products distribution. He has a brand management marketing foundation from Lipton/Unilever, and consulting with Hallmark Cards, Binney & Smith/Crayola and Eight O’Clock Coffee.
Mr. Chimoff is an adaptive leader who has achieved success in large and small B2B/B2C companies and in lean operating environments where change was required. He is an expert sales and marketing integrator for enhanced customer traction; hands-on R&D partner for new products innovation; and a champion for using an end-user mindset to drive business team decision-making.
Mr. Chimoff is a cross-functional marketer who excels at bringing together internal teams and resources to achieve customer success. He particularly enjoys collaborating with sales teams and making joint customer calls to present end-user insights that help drive sales and strengthen relationships.
Video Marketing: Watch Harvey explain how a B2B manufacturer used end-user consumer research to connect with customer brand marketing teams.
Mr. Chimoff is currently leading the business operations and marketing rollout for an exciting new online, political election resource for campaigns and voters. PolitiView.com is a video marketplace for politics.
Previously, Mr. Chimoff was Director of Marketing, Americas and Head of Global Marketing at Tate & Lyle, a world-leading ingredients manufacturer selling to a wide range of food and beverage producers. He formulated the marketing and branding strategy to enter the wellness market and created a global brand to commercialize dietary fiber product lines.
Video Interview: Watch Harvey discuss food and beverage nutrition innovation with Wellness Foods magazine.
As a marketing consultant, Mr. Chimoff assessed go-to-market challenges and opportunities and developed marketing organization and new product action plans that were implemented by Hallmark Cards, Binney & Smith/Crayola and Eight O’Clock Coffee. At Unilever, Harvey led multiple Lipton Tea brand marketing teams. Early in his career, he helped launch the original Bose Acoustic Wave Music System.
Magazine Profile: Read a Brand Strategy profile of Harvey Chimoff.
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