Source: J.C. Penney
J.C. Penney’s new CEO, former Apple executive Ron Johnson, boldly proclaimed the retailer’s plan to become “America’s favorite store” in a major presentation to investors yesterday.
I’m not a student of J.C. Penney and who knows if this new strategy will lead to profitable growth. Retail is TOUGH. But, after reading the initial news report, and then watching Johnson’s presentation, a few points really stood out to me: Continue reading
Posted in Branding, Differentiation, Positioning, Strategic Marketing, Video
Tagged change management
I was recently introduced to Kipling’s “If” poem, and its theme is apropos for my last post of 2011.
So, I’ll spare you the predictions and Top 10 lists that you can get everywhere else. Instead, watch this short video and draw out what makes sense for you in your professional and personal life about perseverance, leadership, inspiration, and as my Little League baseball coach Mr. Jim Ake used to preach, The Three Ds: dedication, desire and determination.
Best wishes for a healthy and terrific 2012.
Don’t wait until the end of each year to engage in a bit of personal assessment and introspection.
Harvey Chimoff is a marketing and general management executive who defines and develops marketing capabilities in changing environments, particularly for marketing organizations in transition. He is a pragmatic go-to-market strategist and planner who delivers real implementation in B2B and B2C operations. Contact Harvey at hchimoff@gmail.com.
Posted in Leadership & Coaching, Video
Ideas power marketing.
Today’s example: check out this terrific marketing idea for Brazil’s Olla Condoms.
Posted in Branding, Global Business, Promotions/Tactics, Video
Source: HubSpot -101 Awesome Marketing Quotes.
A British health organization has taken a super-sexy approach to help solve the deadly serious issue of testicular cancer.
Let’s explore why this is such a great marketing lesson and reminder for all of us. Continue reading
Posted in Advertising, Global Business, Market Research, Strategic Marketing, Video
CMO Strategy from Ad Age Sales & Marketing Management Adweek Marketing
