Hey Tom Brady – Fun Foods are Here to Stay, But …

So the great Tom Brady has declared that Coca-Cola is “poison.”

With his football deflation controversy adjudicated but not forgotten, he decided to wade into the food nutrition debate and attack major American corporations. They really love him at NFL headquarters now!

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Domino Confuses and Optimizes with Sugar Package Change

Converting a product from a resealable pouch to a flip-top canister is a dramatic packaging change.

Different enough to confuse the shopper that brought it to my attention.

Too buried among tens of thousands of SKUs for the in-store customer service team to know the scoop.

Finally solved by calling Domino and getting the explanation.

Photo/Graphic Credit: Harvey Chimoff.

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Duke’s President Offers Actionable Philosophy for Life and Work

Credit: Duke University.

Credit: Duke University.

It was a really pragmatic gift, but maybe tough to appreciate at age 18.

In his welcoming comments to the Class of 2019, Duke University President Richard Brodhead dispensed some wise philosophy.  He encouraged the new students to adopt a set of profound and powerful life and work ideas that are applicable to all of us.

Brodhead’s address, titled Building a Life at Duke, was themed off the massive construction and renovation underway on campus.  It provided an apt metaphor for his message.

I’ve culled and organized Four Key Takeaways.

1.  Expect Change & Embrace Where It Can Take You

If you want to make room for a new, improved version of yourself, you will have to tolerate some disruption— of your personal habits, of your preexisting networks, even of assumptions that once seemed certain. Disruption is not fun, but it is the opener of possibilities.

> I agree about the importance of disruption as a positive change enabler.  Focus on where it will take you.  It may be more fun than you think. Continue reading

Update: Shopping Center Fixes Poor Brand Signage

A New Jersey shopping center has corrected a retail brand signage mistake – and good for them.

Denville Commons shopping center - Denville, NJ. August 10, 2015. Credit: Harvey Chimoff.

Denville Commons shopping center – Denville, NJ. August 10, 2015. Credit: Harvey Chimoff.

In August, I wrote about the pending debut of the Olive Tree Marketplace along a busy state highway traffic corridor in Morris County, NJ.

No doubt in a hurry to build pre-opening awareness, the shopping center and/or store made some poor marketing decisions about signage:  Marketing Blasphemy: Don’t Use Your Logo? Continue reading

Turn Customer Listening into Learning and Go-To-Market Action

Good things can happen when you listen to customers.

Consider Hostess Brands,  which “has nurtured retail sales of its products nearly back to their pre-liquidation level of more than $1.3 billion in 2012” as reported by Julie Jargon in The Wall Street Journal.

Credit: Captain Cupcake1 Flickr

Credit: Captain Cupcake1 Flickr

This summer, the company expanded the Hostess brand product range with white and wheat bread along with hamburger and hot dog buns.

Why is Hostess getting into bread?  They listened carefully to customers and realized there was a business opportunity. Continue reading

Personal Branding Helps NFL Player Move Forward

You’ve heard the saying: When one door closes, another one opens.

There’s more to it, of course.  For instance, if you blew-up the door on the way out, your task will be much harder.

When it comes to life- and career-management, there’s really only one thing we can control — and that’s our own actions.  Who knows what curve-ball is coming next, but how we respond is on us.  What we do in those times of challenge reflects how we’re perceived, helps define who we are, and impacts our future prospects.

Steve Weatherford New York Giants Farewell. Credit: screen-grab from YouTube video.

Steve Weatherford New York Giants Farewell. Credit: screen-grab from YouTube video.

Take the case of NFL punter Steve Weatherford, formerly of the New York Giants.

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19th Hole Marketing: Positioning Requires a Decision

I just couldn’t get 100% comfortable with the gunshot-type-sound every time my partner hit the ball during a round of golf this summer.

If you’ve played golf or listened closely on TV, you understand the thwack of the driver or the whoosh of a good iron hit.  And, if you’ve been to a gun range, you know the sound of a firearm.  But you wouldn’t expect a gun sound on a golf course.

That’s what you get with the EZeeGolf Power Driver, which automatically drives a ball down the fairway.

There’s also a worthy strategic marketing discussion to be had.

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